{"id":16196,"date":"2022-02-16T12:04:13","date_gmt":"2022-02-16T12:04:13","guid":{"rendered":"https:\/\/staging.web9.wildweb.no\/lhistoire\/"},"modified":"2025-09-02T19:08:10","modified_gmt":"2025-09-02T18:08:10","slug":"lhistoire","status":"publish","type":"page","link":"https:\/\/staging.web9.wildweb.no\/fr\/a-propos-de-nous\/lhistoire\/","title":{"rendered":"L’histoire"},"content":{"rendered":"\n
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Anza a \u00e9t\u00e9 fond\u00e9e par les fr\u00e8res Damberg en 1946 sous le nom de Bankeryds Penselfabrik. Aujourd’hui, nous sommes le premier fabricant d’outils de peinture dans les pays nordiques, avec une gamme compl\u00e8te de brosses, de rouleaux et d’accessoires efficaces et conviviaux. Si beaucoup de choses ont chang\u00e9 au cours des sept d\u00e9cennies qui se sont \u00e9coul\u00e9es depuis la cr\u00e9ation de l’entreprise, la plupart des choses sont rest\u00e9es inchang\u00e9es. Nous fabriquons toujours la plupart de nos produits \u00e0 Bankeryd, dans le but de rendre la peinture plus facile. <\/p>\n<\/div><\/div>\n\n\n\n

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1946<\/h3>\n\n\n\n

Les fr\u00e8res Damberg cr\u00e9ent la fabrique de brosses Bankeryd.<\/p>\n\n\n\n

1960<\/h3>\n\n\n\n

Les fr\u00e8res Damberg lancent le rouleau sur le march\u00e9 su\u00e9dois.<\/p>\n\n\n\n

1973<\/h3>\n\n\n\n

La marque Anza est lanc\u00e9e. Les fr\u00e8res Damberg voulaient un nom qui soit viable \u00e0 l’\u00e9chelle internationale et qui commence \u00e9galement par un A pour figurer t\u00f4t dans l’annuaire t\u00e9l\u00e9phonique. <\/p>\n\n\n\n

2012<\/h3>\n\n\n\n

Orkla acquiert Anza.<\/p>\n\n\n\n

2019<\/h3>\n\n\n\n

La marque est divis\u00e9e en Anza et Anza Pro.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lancement du rouleau<\/h3>\n\n\n\n

En 1960, les fr\u00e8res Damberg ont lanc\u00e9 le rouleau sur le march\u00e9 su\u00e9dois. \u00c0 l’origine, ils \u00e9taient fabriqu\u00e9s en peau d’agneau, mais aujourd’hui, ils sont faits de mat\u00e9riaux synth\u00e9tiques. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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La machine qui change tout<\/h3>\n\n\n\n

En 1962, les fr\u00e8res partent aux \u00c9tats-Unis et au Canada pour visiter d’autres usines. Lors de ce voyage, ils ach\u00e8tent une machine qui produit 23 brosses par minute, et la production passe de 2 000 brosses par jour \u00e0 10 000. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Premi\u00e8re usine de brosses en Europe \u00e0 disposer de son propre d\u00e9partement de d\u00e9veloppement<\/h3>\n\n\n\n

Plus tard, dans les ann\u00e9es 1960, les fr\u00e8res ont cr\u00e9\u00e9 un service de d\u00e9veloppement et ont commenc\u00e9 \u00e0 mesurer la capacit\u00e9, le pouvoir couvrant et la prise de peinture. Bankeryds Penselfabrik devient la premi\u00e8re usine de brosses d’Europe \u00e0 disposer de son propre service de d\u00e9veloppement. Ils commencent \u00e9galement \u00e0 \u00e9tudier d’autres types de mat\u00e9riaux pour les manches et les poils afin d’am\u00e9liorer les produits. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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D\u00e9but de la production d’outils<\/h3>\n\n\n\n

En 1968, l’usine a commenc\u00e9 sa premi\u00e8re production d’outils : couteaux \u00e0 garnir, r\u00e8gles \u00e0 tapisser et outils de coupe.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lancement de la marque Anza<\/h3>\n\n\n\n

En 1973, le passage \u00e0 une entreprise plus importante \u00e9tait chose faite. Les fr\u00e8res Damberg voulaient changer le nom de l’entreprise en Anza et l’apposer sur les produits. Les fr\u00e8res Damberg voulaient un nom international et quelque chose qui commen\u00e7ait par un A pour appara\u00eetre t\u00f4t dans l’annuaire t\u00e9l\u00e9phonique. Ils cr\u00e9ent \u00e9galement une grande usine sur Tallv\u00e4gen \u00e0 Bankeryd, qui est toujours en service aujourd’hui. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Orkla acquiert Anza<\/h3>\n\n\n\n

\u00c0 la fin des ann\u00e9es 1970, Anza a \u00e9t\u00e9 vendue \u00e0 son plus gros client, la soci\u00e9t\u00e9 norv\u00e9gienne Jordan, qui a \u00e9t\u00e9 rachet\u00e9e par Orkla House Care en 2012. Aujourd’hui, Orkla House Care comprend huit grandes marques d’outils et d’accessoires de peinture : Anza, Anza Pro, Jordan, SAM, Harris, Hamilton, Spekter et Jordan H\u00e5ndverk. Pour en savoir plus sur Orkla House Care , cliquez ici<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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D\u00e9veloppement de produits avec des peintres professionnels<\/h3>\n\n\n\n

Les fr\u00e8res Damberg ont continu\u00e9 \u00e0 travailler dans l’entreprise jusque dans les ann\u00e9es 1990. Le d\u00e9partement de d\u00e9veloppement a \u00e9t\u00e9 conserv\u00e9 et existe encore aujourd’hui, et la plupart des produits sont toujours d\u00e9velopp\u00e9s en interne, qu’il s’agisse des m\u00e9langes de poils, des mod\u00e8les de manches de pinceaux ou des cadres de rouleaux. Le d\u00e9veloppement se fait souvent en collaboration avec les peintres professionnels, car ce sont eux qui ont le plus d’exp\u00e9rience dans le domaine de la peinture et des diff\u00e9rents produits. Pour en savoir plus sur le d\u00e9veloppement des produits, cliquez ici<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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La marque est divis\u00e9e en Anza et Anza Pro.<\/h3>\n\n\n\n

Aujourd’hui, Anza s’efforce de comprendre les besoins des clients et les solutions techniques. En 2019, l’accent a donc \u00e9t\u00e9 mis sur les r\u00e9parateurs \u00e0 domicile (Anza) et les peintres professionnels (Anza PRO). <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Le d\u00e9veloppement d’Anza<\/h3>\n\n\n\n

De sous-traitant \u00e0 leader du march\u00e9, Anza s’est rapidement d\u00e9velopp\u00e9e. Nous sommes fiers de notre histoire et de notre production \u00e0 Bankeryd, qui est l’usine d’outils de peinture la plus moderne d’Europe. Nous sommes \u00e9galement fiers de notre d\u00e9partement de d\u00e9veloppement, qui travaille constamment \u00e0 la cr\u00e9ation de produits plus durables, plus intelligents et meilleurs. Si vous souhaitez en savoir plus sur notre travail en mati\u00e8re de d\u00e9veloppement durable, cliquez ici<\/a>. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Outils de peinture su\u00e9dois pour l’ensemble de la r\u00e9gion nordique<\/p>\n","protected":false},"author":4,"featured_media":15944,"parent":15936,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"About.php","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"class_list":["post-16196","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nL'histoire – Anza Benelux<\/title>\n<meta name=\"description\" content=\"Anza is a leading Swedish supplier of painting tools, brushes, rollers and cleaners. 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